00 days
00 hr
00 min
00 sec

Alzheimer’s Association

Organization Mission

The Alzheimer’s Association leads the way to end Alzheimer’s and all dementia by accelerating global research, driving reduction of risk, driving early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s.

The Big Idea 2023:
Know Where Alzheimer’s Hides

More than 5,300 people in Santa Cruz County live with Alzheimer’s and other dementias, and another 10,000 loved ones and caregivers are impacted.

Alzheimer’s disease often hides in plain sight. Help us educate our community on the 10 warning signs of Alzheimer’s and other dementia, and raise awareness of the importance of early detection and diagnosis in Santa Cruz County.

All services are free and offered in English and Spanish by phone, virtually, and in-person, including:

• Care consultations to help families anticipate and plan;
• Support groups to connect with others who understand the journey;
• Education on topics such as How to have dementia conversations, Self-care for caregivers; and Healthy living for brain and body.

We also operate a 24/7 helpline (800-272-3900).

10 months ago my wife was diagnosed with Alzheimer’s disease and our doctor recommended we contact the local Alzheimer’s Association for help. Their webinars have educated me on the journey ahead and I joined a caregiver support group. The Association took the fear and anxiety away and gave me the tools I need to care for my wife as she moves through the stages of the disease. I’m so grateful.


Patrick M., 82, Aptos