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Alzheimer’s Association

Organization Mission

The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer’s.

The Big Idea 2022:
Alzheimer’s Doesn’t Stop — Neither Do We

More than 5,300 people in Santa Cruz County live with Alzheimer’s and other dementias, and another 8,000 loved ones and caregivers are impacted. All deserve reassurance they are not alone on their journey.

The Alzheimer’s Association in Santa Cruz connects people with a community of support every step of the way. All services are free and offered in English and Spanish by phone, virtually, and in-person, including:

• Care consultations to help families anticipate and plan;
• Support groups to connect with others who understand the journey;
• Education on topics such as how to have dementia conversations, effective communications with those living with dementia, self-care for caregivers;
• Healthy living for brain and body.

We also operate a 24/7 helpline (800-272-3900).

When my sister started showing signs of dementia, the Alzheimer’s Association and the local Santa Cruz office were just plain there. I have worked with a family care specialist, attended support groups and took caregiving courses to help my sister. I don’t know how people attempt to do it alone.


Stella S., Santa Cruz