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Groundswell Coastal Ecology

Organization Mission

Groundswell is a volunteer-driven organization that makes places better for nature and people. We work for thriving resilient natural ecosystems stewarded by vibrant engaged communities.

The Big Idea 2022:
Saving Santa Cruz Monarchs

Wild Western monarch butterflies recently declined to alarmingly low numbers, with just over 2,000 overwintering individuals last year. Encouragingly, the 2021 numbers look better!

We must act now to protect and steward local monarch overwintering sites to ensure the survival of this wild and iconic migratory species.

Since 2015, Groundswell has worked with monarch conservation partners to develop and implement management plans that enhance monarch overwintering sites at Lighthouse Field and Natural Bridges State Parks. These sites are among the most important for the entire Western monarch population.

Groundswell improves overwintering grove ecosystems by planting windbreak trees and nectar resources, controlling predators, and managing fuels (to prevent fire). We involve community volunteers and K-12 students in this work.

We need your help to save wild monarchs during the 2022 monarch season.

I love being a Groundswell volunteer! I’ve learned tons about native plants and ecological restoration and relish our group camaraderie. I get a deep satisfaction in seeing habitat come to life with lush native plants, pollinators and birds and take pride in inspiring youth and community in environmental stewardship.

Jeb Bishop, Santa Cruz

We’re In This Together

Nonprofits are more important that ever in this trying time. Santa Cruz Gives! was created to support the local nonprofit community's Big Ideas (and programs). And thanks to your participation and generosity, Santa Cruz Gives! raised over $1.10 million for 82 local nonprofits in 2021.

SCGives! has now raised and contributed over $36 million dollars since its inception Seven years ago. That’s astounding. And wonderful. Thank you to all our Partners, Sponsors, nonprofit Board Directors, staff and volunteers — and each of our 1,455 donors. We did it, together.

Santa Cruz Gives! 2022 campaign kicks off in early November


The 2022 Santa Cruz Gives! RFP (for applying nonprofits) is due by Tuesday, September 7 and organizations will be notified of their application status Sept. 22-24. Santa Cruz Gives! 2022 campaign kicks off in early November.