WHY DONATE THROUGH SANTA CRUZ COUNTY GIVES?
You can easily donate to one or any number of the organizations on SantaCruzGives.org, and give different amounts to each organization, as you wish.
WHEN DOES THE CAMPAIGN START AND END?
Santa Cruz Gives will have a soft launch on November 10, 2017, and a formal kick-off on November 15 with the publication of a cover story in Good Times, and will end at midnight Dec. 31, 2017.
WHAT IS THE MINIMUM DONATION?
The minimum donation is $5 per organization.
CAN I MAIL A CHECK?
Yes. Mail checks payable to Santa Cruz Gives to:
The Volunteer Center, Attention: Santa Cruz Gives, 1740 17th Ave, Santa Cruz, CA 95062.
Specify the organization(s) you are donating to and for multiple organizations please combine the total in one check and include a list of the individual amounts for each organization. Include your address, phone, and email address.
ARE CASH DONATIONS ACCEPTED?
Sure. Cash donations can be made at The Volunteer Center or Good Times. Please roll coins or convert to dollars. Be sure to include the name of the organization(s) that the donation applies to and include the donor name(s).
The Volunteer Center — 1740 17th Ave. Santa Cruz
Good Times — 107 Dakota Avenue, Santa Cruz 95060 (corner of Soquel Ave.; two-story building on the river bank)
WHO HANDLES THE MONEY FROM DONATIONS?
All donations are deposited directly into a bank account overseen and managed by The Volunteer Center of Santa Cruz County. Donations will be dispersed to the individual nonprofit organizations approximately Thursday, January 18.
ARE THERE ADMINISTRATIVE FEES?
Organizations will receive 90 percent of the total amount raised; 10 percent will offset the cost of processing and administrative fees. Administration fees actually exceed 10 percent and will be absorbed by Good Times.
CAN I MAKE A DONATION ON SOMEONE ELSE’S BEHALF?
Yes. The person named can be recognized via an email that is automatically generated. At checkout, there will be an option to indicate whether you’d like your gift to be in honor or in memory of someone, or neither.
ARE DONATIONS TAX DEDUCTIBLE?
Yes. Donors will receive an email receipt immediately after making an online donation that will include a tax ID number. Donors sending checks or making gifts of stock will receive a receipt by mail by early January.
MAY I DONATE STOCK?
Yes. Santa Cruz Gives can accept gifts of stock, bonds or other current financial instruments. If you are interested in making such a gift, please contact Kelly Mercer at 831-427-5070 to make arrangements. The proceeds from the sales of such gifts will be disbursed to the Santa Cruz Gives organization(s) of your choice and are tax deductible as allowed by law.
CAN MY DONATION BE MADE ANONYMOUSLY?
Yes. You will be able to specify that you would like to remain anonymous when you submit your donation.
HOW WILL THE MATCHING FUNDS BE APPLIED?
The overall match will be divided and granted based on the same percentage of the total donations that each organization receives during the campaign. That is, if a nonprofit receives 3 percent of the total donated funds, they will receive 3 percent of the matching funds.
MAY AN INDIVIDUAL OR A COMPANY MAKE A CHALLENGE GRANT?
Yes. A Challenge Grant is an up-front grant to the nonprofit of the grantor’s choice. These demonstrate support for a nonprofit and encourage donors by setting a goal for donors to match the Challenge Grant. A “thermometer” tracks progress toward the goal on the nonprofit’s page on this website. We are offering these for one additional year at no cost (that is, no administration fee for 2017; 100% goes to the nonprofit).
WHAT ARE THE THREE AWARDS?
The nonprofits are eligible for three special awards to encourage participation:
$1,000 Most donors overall
$1,000 Most donors under 35 years old (aimed at encouraging the next generation of donors to experience the rewards of giving.)
$1,000 Most Innovative Project
WHY AN INCENTIVE FOR DONORS 35 YEARS OR YOUNGER?
There comes a time when many of us become regular donors. Santa Cruz Gives hopes to make it sooner rather than later, and hopes to help create the Next Gen of philanthropy by encouraging younger people to become lifelong partners with the nonprofits of their choosing.
When young donors get involved with a nonprofit organization, they can have an important long-term impact—helping to raise funds, as volunteers, engaged participants, and perhaps ultimately as members of the board of directors.
Donors must be born in 2011 or earlier.
HOW ARE THE ORGANIZATIONS SELECTED?
A Request for Proposals ad is published in Good Times for several weeks each summer and The Volunteer Center sends an email to the more than 150 nonprofits on their email list. The Santa Cruz Gives committee selects from the eligible organizations that submit applications by the deadline (nonprofits must be a 501(c)3 and their project must benefit Santa Cruz County). To be eligible for the 2017 holiday campaign an organization had to apply by the deadline, Wednesday, September 4, at: SantaCruzGives.org/rfp
Selected nonprofits were notified Sept. 27-29.
The selection committee attempts to choose projects that:
- cover as many of the categories of community needs as possible (education, youth, seniors, food/nutrition, education, the environment, the arts, animals, etc.)
- represent diverse projects within the categories (we avoid selecting similar projects)
- benefit the county’s various geographical communities
- present a clear and specific project
- present a compelling appeal to donors
- demonstrate potential for success via an organization’s own communication channels (email, social media, network of supporters, etc.)
I WORK WITH A NONPROFIT THAT MIGHT LIKE TO APPLY. DO YOU HAVE ANY ADVICE?
It’s recommended you look at the leaderboard on SantaCruzGives.org to identify the previous year’s successful nonprofits and view their individual nonprofit pages to get a sense of what the public responded to. Success results from a combination of an inspiring mission statement, a compelling Big Idea, and a nonprofit’s ability to stimulate interest via social media, their email network, and other outreach.
WHO CAN I CONTACT IF I HAVE ADDITIONAL QUESTIONS?
Please email SantaCruzGives@GoodTimes.SC for further information.