By Jeanne Howard
Welcome to the 2022 Santa Cruz Gives holiday fundraising campaign. During the past two years of uncertainty, many doubted that donations to nonprofits would be strong, and now many say uncertainty is the way of the future. Uncertainty creates fear, and fear creates certain predictable behaviors.
But we all know that Santa Cruz County residents rarely follow behavior predicted for the rest of the country! Right on through the uncertain times of 2020 and 2021, locals stepped up to support our community by percentages far above the national average for growth in fundraising, and last year total donations to Santa Cruz Gives reached $1,100,069, crossing the $1 million line for the first time.
This year's slate of projects, presented by 63 participating nonprofits, is the most diverse yet, with work that the selection committee finds both relevant and forward-thinking. We are moved by the thoughtful ideas and work that motivates these organizations to serve, often in difficult circumstances, often with predominantly volunteer labor, and rarely with enough financial resources. We hope you will be, too. We hope that those of you fortunate enough to have your needs met will face uncertainty with faith and goodwill toward our neighbors who can use support.Read more