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Ventures

Organization Mission

Ventures’ mission is to create compassionate and equitable local economies that contribute to the well-being of our communities. We achieve this by partnering with rural Latine working-class families to ensure a shared and equitable economic future for all where zip code, race, gender, or immigration status do not dictate income or wealth.
Our three aims:
• Improve early childhood development.
• Raise expectations for higher education.
• Build dedicated savings for postsecondary education and healthy lifelong financial habits.

The Big Idea 2025:
Semillitas (Seeds)

Semillitas opens a college savings account (CSA) for every baby born in Santa Cruz County and automatically makes their first deposit. Studies show that kids with CSAs are 3 times more likely to go to college and 4 times more likely to graduate than kids without one, even with an account balance of only $1 AND these accounts have a greater impact on children from working class households.

Our Santa Cruz Gives project is to deposit $50 in the CSA of every baby born into a working-class household: approximately 1,000 babies per year.

I became the guardian of my autistic grandson while battling cancer. I believe autism shouldn't limit his potential. Semillitas inspires me to ensure he has opportunities for higher education and the brighter tomorrow he deserves.


Lupe, Watsonville


Thank you for visiting Santa Cruz Gives. You may view the 2024 holiday campaign, but it is closed to donations. Please return for the 2025 campaign in mid-November.

The online application period begins on this site in early August.

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