The mission of Natural Bridges Media/KSQD is to build community through quality broadcasts, podcasts, training programs and community events. We celebrate the uniqueness of our region through news, arts, and culturally diverse programming.
K-Squid’s focus is to train citizen journalists in the art of broadcasting and podcasting to better inform our community. Award-winning producers will conduct a series of workshops that include interviewing, editing, reporting, and speaking skills.
The goal is to nurture the next generation of storytellers and radio/podcast hosts to empower communities to tell their own stories. We serve a potential audience of over 645,000, and estimate an audience of at least 2,000 at any given time. We stream programming at KSQD.org and archive stories on our website so more people can hear them.
We depend on listener donations for 90% of our operating budget. Our frequencies are at 90.7, 89.7 and 89.5FM.
We provide:
• a platform for locals to share information, culture, music and ideas over the airwaves and online.
• a place for nonprofits and charities to share their work and events.
• emergency information during crises.
• programs that inform and inspire listeners to action.
• a showcase for artists, poets, musicians, and others who may struggle to access commercial radio.
I love KSQD. It's my favorite station on the planet! It connects me with my community and celebrates the unique place we live in.
Daniel K. Aptos, CA, age 50
