Organization Mission
The mission of Natural Bridges Media/KSQD is to build community through quality broadcasts, podcasts, training programs and community events. We celebrate the uniqueness of the Monterey Bay region through news, arts, and culturally diverse programming. We are many voices, one station, and welcome all perspectives.
The Big Idea 2025:
Amplify Community Voices: Broadcast/Podcast Workshops
KSQD will offer a series of workshops for community members and radio hosts to learn and improve broadcast skills such as interviewing, editing, announcing, and podcasting.
By skills training, KSQD will increase access to the airwaves by diverse community members such as youth, seniors, farm workers, and musicians, just to name a few. We will hold workshops in library community rooms and other easily accessed places.
Through our frequencies at 90.7, 89.7 and 89.5FM, we serve a potential audience of over 645,000, and we estimate an audience of at least 2,000 at any given time. We stream programming at KSQD.org and archive stories on our website so more people can hear them.
We provide:
• a platform for locals to share information, culture, music and ideas over the airwaves and online.
• a place for nonprofits and charities to share their work and events.
• emergency information during crises.
• programs that inform and inspire listeners to action.
• a showcase for artists, poets, musicians, and others who may struggle to access commercial radio.
I love having a real grassroots, local station that brings us so much local news & information, as well as national. I love the music discovery that KSQD makes possible.
Etta, Santa Cruz