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Pajaro Valley Arts

Organization Mission

PVA’s mission is to bring the community together through the arts. Our vision is to provide a safe, inclusive, and inspiring environment to connect, create and celebrate the arts, culture, and history of our community.

The Big Idea 2025:
Build a thriving arts hub for Watsonville!

PVA is where past meets future, transforming a 40-year-old arts organization into a vibrant new landmark destination in downtown Watsonville by building community through inspiring exhibitions, uplifting underserved youth, celebrating culture and changing lives.

We’ve outgrown our tiny 1,200 sq foot home!

Your funds will help PVA remodel the historic 12,000 sq foot Porter Building on Main Street (we were able to purchase it!) to expand our programs, scale our free exhibitions and live performances, provide a professional space for artists to create and sell their work and improve access to the arts for all.

Events like these (More Than Cars Exhibit) give us an opportunity to celebrate our heritage and culture. I learned that when we honor our voices, we create a more inclusive society that values and respects the experiences of others.


Anonymous, Watsonville


Thank you for visiting Santa Cruz Gives. You may view the 2024 holiday campaign, but it is closed to donations. Please return for the 2025 campaign in mid-November.

The online application period begins on this site in early August.

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