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Organization Mission

Regeneración works with community partners to inspire everyone in the Pájaro Valley to respond locally to the global challenge of a changing climate.

We educate residents to take actions that reduce carbon emissions and to understand how climate change impacts the community; we grow new young environmental justice champions; and we expand leadership in underrepresented communities.

The Big Idea 2022:
Pathways to Leadership for Young Climate Justice Champions

Young people will live longer with the effects of climate impacts and their leadership is needed now and into the future to achieve environmental justice. 50% of Watsonville’s population is age 25 or under, yet policy decisions rarely include youth input, and there are few opportunities for leadership development for young climate justice activists in our tri-county region.

In 2022 we will meet with young activists at school sites, listen to their ideas, and offer tools for preventing burnout, leading effective meetings, and eliminating oppressions that are in the way of building a unified movement to protect life.

We plan to host twelve student interns over the next year and make a minimum of eight presentations on climate justice. We will also create opportunities for youth leadership in classes or clubs at high schools or colleges/universities.

Volunteering with Regeneración has taught me so much about myself and brought me closer to my community. Regeneración supported me in leading local community dialogues, speaking at city council meetings, and hosting my own event. Regeneración has empowered me to be an agent of change and given me hope for a just and equitable future.

Anissa Balderas, Watsonville

We’re In This Together

Nonprofits are more important that ever in this trying time. Santa Cruz Gives! was created to support the local nonprofit community's Big Ideas (and programs). And thanks to your participation and generosity, Santa Cruz Gives! raised over $1.10 million for 82 local nonprofits in 2021.

SCGives! has now raised and contributed over $36 million dollars since its inception Seven years ago. That’s astounding. And wonderful. Thank you to all our Partners, Sponsors, nonprofit Board Directors, staff and volunteers — and each of our 1,455 donors. We did it, together.

Santa Cruz Gives! 2022 campaign kicks off in early November


The 2022 Santa Cruz Gives! RFP (for applying nonprofits) is due by Tuesday, September 7 and organizations will be notified of their application status Sept. 22-24. Santa Cruz Gives! 2022 campaign kicks off in early November.