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Ecology Action of Santa Cruz

Organization Mission

Ecology Action is passionately driven to empower individuals, businesses, and communities to take actions today that achieve environmental and economic sustainability.

Ecology Action was founded in Santa Cruz in 1970 and has helped to start programs that help our region lead the nation in environmental sustainability. We prioritize solutions that achieve equity and address the top sources of climate emissions: transportation, water use, and energy use in buildings.

Our initiatives include: Bike Month/Bike Challenge, Safe Routes to Schools/BikeSmart/WalkSmart, Electric Vehicle Incentive Programs/National Drive Electric Day, Electric Vehicle Charging for multi-family housing, Electric Vehicle STEM education, and Clean Mobility Initiatives for under-resourced communities.

The Big Idea 2022:
Youth Pedestrian + Bicycle Safety Education for All

Imagine a majority of Santa Cruz County students walking and biking to school safely, wearing helmets and knowing how to negotiate intersections — less emissions, less cars on the road, healthier kids.

At Ecology Action, we are doing our best to create and deliver cutting-edge school-based programs that teach vital bike and pedestrian safety skills to elementary students: Walk Smart and Bike Smart.

In one generation student walking/biking to school has dropped from 50% to 15%. Our surveys show the major reason is concern about student safety. By providing the right training and boosting student skills and confidence, we believe we can move the needle on safe biking and walking to schools — a benefit for the entire community.

Please help us bring this valuable, popular program to all Santa Cruz County 2nd and 5th graders.

The presenters were energetic, connected immediately with my students and created a learning environment that felt safe, which allowed students to learn and retain the information about bike safety. Thank you for your time, great presentation and animated slides to hold my 5th graders’ attention.


Michelle Smart, Vine Hill Elementary, Scotts Valley


We Did It!

The 2021 campaign is finished. To see the campaign, close this window.

And please come back in November, 2022!