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Ecology Action

Organization Mission

We help people, businesses and communities act now to reduce carbon emissions at scale for a healthy, thriving future.

Ecology Action was founded in Santa Cruz in 1970 and has helped to start and run programs that help our region lead the nation in environmental sustainability. We prioritize solutions that achieve equity and address the top sources of climate emissions: transportation, water use, and energy use in buildings.

Our initiatives include Earth Day Santa Cruz, Bike to Work Day/Bike Challenge, Safe Routes to Schools/BikeSmart/WalkSmart, Electric Vehicle Incentive Programs/National Drive Electric Day, and Monterey Bay Friendly Landscaping/Green Gardener Programs.

The Big Idea:
Every Child: Virtual Bike + WalkSmart Bike Skills are Life Skills

In our lowest income neighborhoods children walk and bike to school on the dirt shoulder of roads where big rigs roll by less than 20 feet away. One way Ecology Action achieves transportation justice is to ensure all of our children have equal access to skill development training for safely biking and walking by providing free, online classroom training. We support both teachers and students in low-income areas.

Traffic-related injuries are a leading cause for injury and death for children. Our new, fun online classes teach local kids:
• the rules of the road
• to navigate streets with cars and distracted drivers
• how to properly wear helmets
• how to navigate intersections

It’s also critical to get kids moving during Covid. Our interactive course encourages them to go outside and get moving safely with their families. Our major goal is to provide annual bike safety education to students in every public school in Santa Cruz County. We are seeking community support (donations, volunteers, and sponsors) to ensure every 5th grader rides safely on their bike and every 2nd grader can cross a street safely in traffic.

There are 109 classes in the county and we seek funds for training the last 25 classes in Live Oak, Bonny Doon, San Lorenzo Valley, Scotts Valley, Watsonville, and Happy Valley. No one should be left out of a safe, healthy, joyful low carbon future — join us!

We have limited time and lots of expectations, so we appreciated this top quality program! The lessons were engaging, hands-on experiences, so the students will remember them. Students now know what bike safety looks like, and can apply it throughout their lifetime. The instructors were skilled, well prepared and organized!


5th grade Teacher Schaan, at Marshall Elementary, regarding Bike and Walk Smart programs


We Did It!

The 2019 campaign is finished. To see the campaign, close this window.

And please come back in November, 2020!