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Media Watch - Amah Mutsun Project

Organization Mission

Media Watch has worked through education and action since 1984 to challenge abusive stereotypes and other biased information commonly found in mainstream media.

Amah Mutsun Land Trust is an organization working to restore the local tribal community’s 15,000-year-old role as environmental stewards. Tribal members work to learn their rich history and to revitalize Indigenous management and practices as a vehicle for healing humanity and the earth.

The Big Idea 2022:
Amah Mutsun Educational Mural
(potential site Laurel & Mission Sts.)

When explorers first saw the Santa Cruz area, they witnessed a vibrant mosaic of colors and well-tended plots that resembled a manicured park. Indigenous people used sophisticated ecosystem-engineering techniques to to sustainably provide for the needs of their people. Santa Cruz was one of the most biodiverse areas in North America.

Through a public mural, Media Watch will collaborate with local BIPOC muralists, Amah Mutsun Land Trust stewards, and volunteers to create a visual celebration of the diverse past, present, and future contributions of Santa Cruz County’s Indigenous people. Embedded Q-R codes will allow viewers an immersive experience of our local Indigenous people.

This project hopes to partner with Santa Cruz County’s Office of Education with activities for both K-12 and university students. The mural will serve as an ongoing source of education for locals and tourists alike.

We need your donations to make this happen! Please help us pay for paint, artist fees, web design, community events, and ongoing website maintenance. ‘THANK YOU,’ in Mutsun language: ‘Tumsan-ak kannis (pronounced “Thoom san ak kaneese”).

For the past three years I’ve worked for the Amah Mutsun Land Trust. I’ve really enjoyed stewarding culturally significant sites that can restore the eco-systems and the balance of land-human relationships. A mural in Santa Cruz would be impactful because it would instill a sense of pride for tribal members and a greater sense of belonging.

Alexii Sigona, age 24, Tribal Youth Member

We’re In This Together

Nonprofits are more important that ever in this trying time. Santa Cruz Gives! was created to support the local nonprofit community's Big Ideas (and programs). And thanks to your participation and generosity, Santa Cruz Gives! raised over $1.10 million for 82 local nonprofits in 2021.

SCGives! has now raised and contributed over $36 million dollars since its inception Seven years ago. That’s astounding. And wonderful. Thank you to all our Partners, Sponsors, nonprofit Board Directors, staff and volunteers — and each of our 1,455 donors. We did it, together.

Santa Cruz Gives! 2022 campaign kicks off in early November


The 2022 Santa Cruz Gives! RFP (for applying nonprofits) is due by Tuesday, September 7 and organizations will be notified of their application status Sept. 22-24. Santa Cruz Gives! 2022 campaign kicks off in early November.