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Girls Inc. of the Central Coast

Organization Mission

To inspire all girls to be strong, smart, and bold, and to respect themselves and the world around them.

Girls Inc. serves 1,700 girls in 41 schools with trained professionals (often older teens) who mentor them in a safe environment. Girls are inspired to pursue secondary education, develop leadership and decision-making skills, serve their communities, and acquire the ability and wisdom to lead healthy lifestyles.

The Big Idea 2022:
Friendly PEERsuasion Program

The Friendly PEERsuasion program is a unique response to the needs of girls because it approaches drug-abuse prevention as a peer issue, using the positive influence of young people modeling healthy behavior.

In two phases, this leadership program allows girls to become leaders and role models to their younger peers in their community, as follows:

Phase I — A series of workshops trains 7th grade girls (ages 11-14) as facilitators with skills such as decision-making, assertiveness, and communication. They also practice walking away from situations where they feel pressured to use alcohol or drugs.

Phase II — The newly trained “PEERsuaders” work with 4th & 5th grade girls (ages 6-10) as role models and leaders, guiding activities that help avoid girls’ use of harmful substances, especially by giving them skills to refuse and walk away.

Girls Inc. has given me the space to be myself, express my thoughts, and a place where I feel supported. Today I am proud to say that I am a confident, strong, smart, and bold leader and that I can accomplish my dreams. I now have the skills to make good choices for myself and accomplish my dream of going to college! Karla, Watsonville, 16

We’re In This Together

Nonprofits are more important that ever in this trying time. Santa Cruz Gives! was created to support the local nonprofit community's Big Ideas (and programs). And thanks to your participation and generosity, Santa Cruz Gives! raised over $1.10 million for 82 local nonprofits in 2021.

SCGives! has now raised and contributed over $36 million dollars since its inception Seven years ago. That’s astounding. And wonderful. Thank you to all our Partners, Sponsors, nonprofit Board Directors, staff and volunteers — and each of our 1,455 donors. We did it, together.

Santa Cruz Gives! 2022 campaign kicks off in early November


The 2022 Santa Cruz Gives! RFP (for applying nonprofits) is due by Tuesday, September 7 and organizations will be notified of their application status Sept. 22-24. Santa Cruz Gives! 2022 campaign kicks off in early November.