We generate creativity, vibrancy, and connection in Santa Cruz County. For 40+ years, we’ve invested in artists, culture bearers, and teachers who contribute to our collective well-being. We do this by:
• awarding $300K in grants annually to dozens of artists and organizations, offering guidance and professional development;
• producing the Open Studios Art Tour, Ebb & Flow River Arts Project, rotating exhibits at the County building;
• generating tomorrow’s creators, appreciators, and leaders through arts education for thousands of local youth; and
• supporting programming at the Tannery Arts Center.
Imagine a bustling, welcoming, and inclusive space for artists, arts organizations, and the community in Watsonville. A place where we all belong, are rejuvenated, and have fun through the arts. The community’s long-held yearning for a space to create, experience joy, and feel connected to ourselves, and each other is palpable. Together, we’re taking steps to build a home for the arts rooted in
Watsonville’s rich cultural traditions, hopes, and imagination.
Your donation helps artists thrive, brings our community together, and makes art happen in all the big and little ways that make Santa Cruz County a magical place to live. Our work today — making decisions together and building relationships and skills — forges a sustainable foundation for a thriving arts center for all of us.
We’re in partnership with these leaders in the Watsonville Movement for Arts and Culture:
Guillermo Aranda – artist and co-founder of Whitehawk Indian Council for Children
Nick Calubaquib – City of Watsonville
Kathleen Crocetti – Watsonville Brillante
Monica Galvan – Arte del Corazón
Cristal Gonzalez Avila – actress, playwright, teaching artist, and director
Janet Johns and Ruby Vasquez – Esperanza del Valle
Judy Stabile – Pajaro Valley Arts
We need a good space, physical space. In town there is not an ideal space dedicated to the arts. Finding that space is going to be very important. The right space.
Citlali Cabadas, Watsonville